The Digital Launch Method

1. The Service

The Digital Launch Method is a done-for-you digital product launch service. We build the infrastructure, systems, and assets required to bring your digital product to market. This includes but is not limited to:

• A 3-step sales funnel including a landing page, checkout page, and thank you page
• Video Sales Letter (VSL) script framework and placement
• Checkout setup and payment processor integration
• Automated product delivery system
• Full email system including purchase confirmation, product access, onboarding, follow-up, and nurture sequences
• Digital product design and layout (PDF guide, video course, or combination) based on content supplied by you
• One Instagram carousel post (written and designed)
• One Instagram story sequence (written and designed)
• ManyChat automation setup (requires a separate ManyChat Pro subscription)
• Final walkthrough call prior to launch
• Offer validation worksheet and guidance (if applicable)

We do not create the intellectual property, knowledge, ideas, or content that forms the foundation of your digital product. That content is yours and must be supplied by you.

2. What Is Not Included

• Paid advertising management or strategy
• Content creation, copywriting of course material, or intellectual property development
• Ongoing monthly management or support beyond the final walkthrough call
• ManyChat subscription costs (you must hold and pay for your own Pro account directly with ManyChat)
• Payment processor transaction fees
• Any tool or subscription not housed within our platform

3. Payment

4. Refund Policy

The 50% deposit is non-refundable under all circumstances. The remaining balance is non-refundable once the build has commenced. We do not offer refunds based on dissatisfaction with the sales performance of a digital product after launch. Results depend on your audience, content, pricing, and effort and are outside our control.

5. Client Responsibilities

To deliver the service, we require you to:

• Complete the onboarding form in full before the build begins
• Provide all brand assets (fonts, colours, logo, images) via Google Drive
• Supply all product content (written content in a Word document, video files via Google Drive) in a timely manner
• Film your own VSL using the script framework we provide
• Attend the final walkthrough call prior to launch
• Set up and maintain your own ManyChat Pro account
• Set up and maintain your own payment processor account
• Respond to communications within a reasonable timeframe

6. Timeline

The build period is 2-4 weeks from the date all onboarding information and assets are received in full. Delays in delivering required materials will extend the build timeline. We do not guarantee a specific launch date.

7. Intellectual Property

All content, methodologies, branding, and materials provided by you remain your property. Upon receipt of full payment, ownership of all custom-built deliverables transfers to you. The platform on which deliverables are hosted remains the property of By Sophie Leigh. Your right to use the platform is contingent on payment of the monthly hosting fee.

For founding-rate clients, you agree to provide a testimonial upon completion of the service and consent to us referencing your results in general terms as a case study, unless you request otherwise in writing.

8. No Income or Results Guarantee

We do not guarantee any specific financial outcome, sales volume, or return on investment. Results depend entirely on your audience, product, pricing, content quality, and effort after launch. What we guarantee is that everything is built correctly, professionally, and set up to give your product the best possible chance.

9. Confidentiality

Both parties agree to keep confidential any proprietary information, strategies, or business details shared during the engagement. This obligation continues after the service concludes.

10. Limitation of Liability

To the fullest extent permitted by law, By Sophie Leigh shall not be liable for any indirect, incidental, or consequential damages arising from the use of this service. Total liability shall not exceed the amount paid for the service.

11. Termination

Either party may terminate the engagement with written notice in the event of a material breach. If you terminate after work has commenced, the deposit is forfeited and any completed work will be invoiced at a fair rate. We reserve the right to terminate if you are unresponsive for more than 30 consecutive days. Monthly hosting may be cancelled with 30 days written notice.

12. Governing Law

These terms are governed by the laws of Western Australia, Australia.

13. Amendments

We reserve the right to update these terms at any time. Clients will be notified of material changes. Continued use of the service constitutes acceptance of any updated terms.